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A New Approach To Strategy and Strategic Planning


Tuesday, Aug. 12, 2014, noon to 1 p.m.


Jefferson City Area Chamber of Commerce
213 Adams St, Jefferson City MO map...


Strategy and strategic planning are two terms often used but seldom understood or effectively developed and implemented. Drs. Kaplan and Norton of the Harvard Business School have created a new approach to strategy and strategic planning by expanding on the breakthrough Balanced Scorecard methodology to create the Strategy-Focused Organization Principles. These principles clarify, which simplifies, the understanding and development of strategy.

On August 12th, at the Chamber Chris Thompson, Business Development Specialist and Associate Extension Professional will present a 1-hour introductory seminar on strategy and strategic planning based concepts and principals created by Drs. Kaplan and Norton who have certified Chris in the Balanced Scorecard and Strategy-Focused Organization Principles.

Topics addressed in the seminar include:
• What is strategy and strategic planning
• How does this differ from other types of plans
• What are the necessary prerequisites to developing strategy
• Creating a change agenda
• What are the components of strategy
• Communicating strategy
• How to get started
• Where to get help


Contact Shaun Sappenfield at the Jefferson Area Chamber of Commerce, at 573-6387-3586 or




Chris V. Thompson,
MU Extension in Cole County
phone: 573-634-2824

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