Your county’s annual report: Make the case for funding
Your county’s annual report can be a key tool for building a stronger resource base for educational efforts. You can structure it to make the case for funding from sources such as county commissioners, grants and donors by including the following details:
Purpose and benefit
Explain how MU Extension is relevant, reliable and responsive in your county.
- The mission of MU Extension — to improve lives, communities and economies by producing relevant, reliable and responsive educational strategies that enhance access to the resources and research of the University of Missouri
- The value and benefits of what MU Extension does — positive outcomes for program participants; the public value of extension’s work in the county, that is, how programming benefits even those who don’t directly participate
- Programming highlights — who participated, what they learned, how they benefitted; how the programming benefitted the county and beyond (public value)
Credibility and distinctiveness
Stress the value of MU Extension information and programs.
- Land-grant mission — to carry the benefits of university research to the people of Missouri
- Research- and evidence-based programs and information
- Unbiased education
- Specialists are University of Missouri faculty with at least a master’s degree
Invite the reader to invest
Advise the reader on how easy and important supporting MU Extension is.
- Awareness — giving is possible
- How to give — established mechanisms for gifts and endowment contributions, in-kind donations, volunteering
- How gifts are used — based on the council’s plan
- Benefits to the donor of giving
Director of Donor Education Cynthia Crawford in cooperation with the Public Value Self-Directed Work Group, 2013.