Beef Cow/Calf Series: Marketing and Finance
The following abstract describes a publication that is only available for purchase. A link to ordering information is on this page.
Ronald L. Plain, Vic Jacobs
Department of Animal Sciences
This publication is some of the most important reading in this series. A cattle operation will still lose money on poor marketing and money management decisions despite proper breeding, health and forage management programs. Bad luck with prices and weather certainly figure in the marketing realm, but there are precautions sharp cattle producers take to keep such damage to a minimum.
Beginners would do well to study this publication thoroughly, and experienced cattle producers will also find information that will help them turn a profit.